Retail Buying by Richard Clodfelter"The best retail buying book available. It combines concepts with actual calculations . this provides students with a better understanding of the topics." - Katherine Annette Burnsed, University of South Carolina, USA With crucial math concepts integrated throughout the text, this guides you through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. It's fully updated with new examples and trends from global retailing and designed for courses on retail buying in general and fashion merchandising in particular. New to this edition: - New coverage of omni-channel retailing, social media, online and mobile technologies - 25% new examples (trends and international examples) in the Snapshots and Trendwatches feature within each chapter - More on analysing and interpreting data, with new practice problems - Even more STUDIO student online resources, including self-quiz questions, video tutorials and quizzes, downloadable Excel spreadsheets, and worksheets featuring step-by-step solutions to common problems - More support for instructors, too, including an Instructor's Guide, Testbank, Powerpoint presentations, and Learning with STUDIO resources. For free access to the STUDIO content please refer to the book and STUDIO access bundle, ISBN 9781501334276.
Publication Date: 2018-03-08
Ogilvy on Advertising in the Digital Age by Miles YoungFrom Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestsellingOgilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Publication Date: 2018-01-09
Marketing by Paul Baines; Chris Fill; Sara Rosengren; Paolo AntonettiHow does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fastfashion, and "femvertising" illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success.Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to HandM, who talk through how they dealt with a marketingproblem facing their company and what career advice they would offer to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite ofonline resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Case insight videosIndustry foresight videosLibrary of video linksFor students:Author audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the bookCase insight video transcripts
Publication Date: 2019-05-18
To Kill a Mockingbird (graphic Novel) by Harper Lee; Fred Fordham"This gorgeously rendered graphic-novel version provides a new perspective for old fans but also acts as an immersive introduction for youngsters as well as any adult who somehow missed out on the iconic story set in Maycomb, Alabama."--USA Today A beautifully crafted graphic novel adaptation of Harper Lee's beloved, Pulitzer Prize-winning American classic, voted America's best-loved novel in PBS's Great American Read. "Shoot all the bluejays you want, if you can hit 'em, but remember it's a sin to kill a mockingbird." A haunting portrait of race and class, innocence and injustice, hypocrisy and heroism, tradition and transformation in the Deep South of the 1930s, Harper Lee's To Kill a Mockingbird remains as important today as it was upon its initial publication in 1960, during the turbulent years of the Civil Rights movement. Now, this most beloved and acclaimed novel is reborn for a new age as a gorgeous graphic novel. Scout, Jem, Boo Radley, Atticus Finch, and the small town of Maycomb, Alabama, are all captured in vivid and moving illustrations by artist Fred Fordham. Enduring in vision, Harper Lee's timeless novel illuminates the complexities of human nature and the depths of the human heart with humor, unwavering honesty, and a tender, nostalgic beauty. Lifetime admirers and new readers alike will be touched by this special visual edition that joins the ranks of the graphic novel adaptations of A Wrinkle in Time and The Alchemist.
Call Number: Graphic PN6727 .F66 T6 2018
Publication Date: 2018
Easy - Readers
Game On! 2019 by Scholastic Inc (Other)Learn all about the hottest games like Marvel Vs. Capcom: Infinite and Spider-Man, how they were developed, and how to beat them in this annual gaming guide. Get ready for another awesome year of gaming with this ultimate guide to the best games including a definitive list of the biggest games of the past year and the new ones coming in 2019. Featuring Five Nights at Freddy's and Hello Neighbor! Game On! 2019, the most comprehensive guide to all the best games, tech, and YouTube stars, features some of the year's greatest moments including exclusive interviews with YouTube legends, top streamers and game developers. This complete guide is packed with information on all the latest gaming hardware, tech, and essential mobile games. Also including the best gaming secrets, stats, tips, and tricks to help unlock achievements and trophies on games like Marvel Vs. Capcom: Infinite, Spider-Man, GT Sport, Sea of Thieves, and so much more! All games featured in Game On! 2019 are rated T for Teen or younger keeping it appropriate for young gamers.
Call Number: GV1469.15 .G34 2018
Publication Date: 2018
Engineering Your Future by William C. Oakes; Les L. LeoneEngineering Your Future: A Comprehensive Introduction to Engineering, Ninth Edition, is an authoritative guide to the academic expectations and professional opportunities in engineering, a field that is both academically rigorous and creatively demanding. Today's engineering students are facedwith endless career opportunities. Engineering Your Future clarifies those options and directs students down the path to a rewarding career in the engineering field. Featuring exceptionally broad coverage, it offers instructors unparalleled flexibility for any introductory course.The market is segmented between a soft approach to engineering-leaving out math and physics altogether, and a more comprehensive approach to engineering including math and physics. Oakes Brief is for the former segment and Oakes Comprehensive is for the latter segment. The book is successful becauseit covers the basic course needs well.
Call Number: TA157 .O223 2018
Publication Date: 2016
English + writing Help
The Only Business Writing Book You'll Ever Need by Laura Brown; Rich KarlgaardA winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You'll learn to promote yourself and your ideas clearly and concisely--whether putting together a persuasive project proposal or dealing with daily email.Laura Brown's supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, résumés, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer's block, and Brown's reference-ready resources on style, punctuation, and grammar will keep your writing error-free.Nuanced, personable, and of-the-moment, The Only Business Writing Book You'll Ever Need offers essential tools for success in the rapidly changing world of business communication.
Call Number: HF5718.3 .B765 2019
Publication Date: 2019
Do I Make Myself Clear? by Harold EvansA wise and entertaining guide to writing English the proper way by one of the greatest newspaper editors of our time. Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In Do I Make Myself Clear?, he brings his indispensable insight to us all in his definite guide to writing well. The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more -- more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. Do I Make Myself Clear? is an essential text, and one that will provide every writer an editor at his shoulder.
Call Number: PE1408 .E83 2018
Publication Date: 2018
English for Everyone by Dorling Kindersley Publishing StaffTeach yourself more than 3,000 of the most common and essential English words and phrases using illustrations, a free audio app, and hundreds of practice exercises. Expand your English vocabulary with a unique combination of illustrated vocabulary reference and practical workbook that makes all of the most useful words and phrases easy to remember. Each of the 3,000+ entries uses illustrations and an audio app to give you a 3D view of the language. Write your own translations and work through hundreds of practice exercises to cement English words--related to people, food and drink, work, travel, environment, animals, activities, arts, health, and more--in your mind and improve your English-language skills. You can use the book by itself or as part of the comprehensive English for Everyone course, and regardless of proficiency level. You can access the accompanying audio with the app (Apple or Android), or by registering at dkefe.com; from there you can select module numbers to hear each of the 3,000+ words and phrases spoken by native English speakers.
Call Number: PE1449 .E54 2018
Publication Date: 2018
Business English by Dorling Kindersley Publishing StaffBuild your English language skills and grow your career with English for Everyone: Business, Practice Book. English for Everyone: Business, Practice Book makes it easier to learn the English you need to succeed in the workplace. More than 700 exercises use graphics and visuals to develop English skills in presenting, writing formal e-mails, filling out job applications, networking, and other common workplace scenarios. Exercises cover speaking, listening, reading, and writing skills, offering complete language practice. Find the errors in sample messages, answer comprehension questions, fill-in-the-blanks with key grammar and vocabulary, word order games, and writing your own formal documents. English for Everyone: Business, Practice Book matches the language standards used by the major global English-language exams, offering ideal preparation for starting, changing, and advancing your career. Use this practice book with English for Everyone: Business, Course Book so you can work with the books together. Download the free app and practice online with free listening exercises at www.dkefe.com. Series Overview: English for Everyone series teaches all levels of English, from beginner to advanced, to speakers of English as a second language. Innovative visual learning methods introduce key language skills, grammar, and vocabulary, which are reinforced with a variety of speaking, reading, and writing exercises to make the English language easier to understand and learn. Visit www.dkefe.com to find out more.
Call Number: PE1127.B86 E565 2017
Publication Date: 2017
English for Everyone by Dorling Kindersley Publishing StaffBuild your English language skills and grow your career with English for Everyone: Business, Course Book. A visual guide to learning English, English for Everyone: Business, Course Book is a complete self-study course that makes workplace language easy to learn. Everything you need is included in English for Everyone: Business, Course Book--it's a grammar book and vocabulary builder all in one. English grammar and business terms are tied into common work scenarios that are simply explained using innovative graphics, making them easy to understand. All learning is practiced across speaking, listening, reading, and writing exercises, offering rounded preparation for real-life business situations including job applications, formal e-mails, negotiation, and more. Download the free app and practice online with free listening exercises at www.dkefe.com. English for Everyone: Business, Course Book covers the skills and topics needed in the business world, and it matches the language standards used by the major global English-language exams, offering ideal preparation for starting, changing, and advancing your career. Series Overview: English for Everyone series teaches all levels of English, from beginner to advanced, to speakers of English as a second language. Innovative visual learning methods introduce key language skills, grammar, and vocabulary, which are reinforced with a variety of speaking, reading, and writing exercises to make the English language easier to understand and learn. Visit www.dkefe.com to find out more.
Call Number: PE1115 .B624 2017
Publication Date: 2017
The Gifted School by Bruce HolsingerINSTANT NATIONAL BESTSELLER One of NPR's "Favorite Books of 2019"! "Wise and addictive... The Gifted School is the juiciest novel I've read in ages... a suspenseful, laugh-out-loud page-turner and an incisive inspection of privilege, race and class."--J. Courtney Sullivan in The New York Times "The summer read that predicted the college-admissions scandal." -The Wall Street Journal Smart and juicy, a compulsively readable novel about a previously happy group of friends and parents that is nearly destroyed by their own competitiveness when an exclusive school for gifted children opens in the community This deliciously sharp novel captures the relentless ambitions and fears that animate parents and their children in modern America, exploring the conflicts between achievement and potential, talent and privilege. Set in the fictional town of Crystal, Colorado, The Gifted School is a keenly entertaining novel that observes the drama within a community of friends and parents as good intentions and high ambitions collide in a pile-up with long-held secrets and lies. Seen through the lens of four families who've been a part of one another's lives since their kids were born over a decade ago, the story reveals not only the lengths that some adults are willing to go to get ahead, but the effect on the group's children, sibling relationships, marriages, and careers, as simmering resentments come to a boil and long-buried, explosive secrets surface and detonate. It's a humorous, keenly observed, timely take on ambitious parents, willful kids, and the pursuit of prestige, no matter the cost.
Call Number: F GEN .H65 G64 2019
Publication Date: 2019-07-02
When We Believed in Mermaids by Barbara O'NealFrom the author of The Art of Inheriting Secrets comes an emotional new tale of two sisters, an ocean of lies, and a search for the truth. Her sister has been dead for fifteen years when she sees her on the TV news... Josie Bianci was killed years ago on a train during a terrorist attack. Gone forever. It's what her sister, Kit, an ER doctor in Santa Cruz, has always believed. Yet all it takes is a few heart-wrenching seconds to upend Kit's world. Live coverage of a club fire in Auckland has captured the image of a woman stumbling through the smoke and debris. Her resemblance to Josie is unbelievable. And unmistakable. With it comes a flood of emotions--grief, loss, and anger--that Kit finally has a chance to put to rest: by finding the sister who's been living a lie. After arriving in New Zealand, Kit begins her journey with the memories of the past: of days spent on the beach with Josie. Of a lost teenage boy who'd become part of their family. And of a trauma that has haunted Kit and Josie their entire lives. Now, if two sisters are to reunite, it can only be by unearthing long-buried secrets and facing a devastating truth that has kept them apart far too long. To regain their relationship, they may have to lose everything.
Call Number: F GEN .O54 W44 2019
Publication Date: 2019-07-16
A Spark of Light by Jodi Picoult#1 NEW YORK TIMES BESTSELLER * The author of Small Great Things returns with a powerful and provocative new novel about ordinary lives that intersect during a heart-stopping crisis. "Picoult at her fearless best . . . Timely, balanced and certain to inspire debate."--The Washington Post The warm fall day starts like any other at the Center--a women's reproductive health services clinic--its staff offering care to anyone who passes through its doors. Then, in late morning, a desperate and distraught gunman bursts in and opens fire, taking all inside hostage. After rushing to the scene, Hugh McElroy, a police hostage negotiator, sets up a perimeter and begins making a plan to communicate with the gunman. As his phone vibrates with incoming text messages he glances at it and, to his horror, finds out that his fifteen-year-old daughter, Wren, is inside the clinic. But Wren is not alone. She will share the next and tensest few hours of her young life with a cast of unforgettable characters: A nurse who calms her own panic in order to save the life of a wounded woman. A doctor who does his work not in spite of his faith but because of it, and who will find that faith tested as never before. A pro-life protester, disguised as a patient, who now stands in the crosshairs of the same rage she herself has felt. A young woman who has come to terminate her pregnancy. And the disturbed individual himself, vowing to be heard. Told in a daring and enthralling narrative structure that counts backward through the hours of the standoff, this is a story that traces its way back to what brought each of these very different individuals to the same place on this fateful day. One of the most fearless writers of our time, Jodi Picoult tackles a complicated issue in this gripping and nuanced novel. How do we balance the rights of pregnant women with the rights of the unborn they carry? What does it mean to be a good parent? A Spark of Light will inspire debate, conversation . . . and, hopefully, understanding. Look in the back of the book for reader's discussion questions and a conversation with Jodi Picoult. Praise for A Spark of Light "This is Jodi Picoult at her best: tackling an emotional hot-button issue and putting a human face on it."--People "Told backward and hour by hour, Jodi Picoult's compelling narrative deftly explores controversial social issues."--Us Weekly
Call Number: F GEN .P536 S63 2019
Publication Date: 2019-09-24
The Dressmaker's Gift by Fiona ValpyA Washington Post, Wall Street Journal, and Amazon Charts bestseller. From the bestselling author of The Beekeeper's Promise comes a gripping story of three young women faced with impossible choices. How will history - and their families - judge them? Paris, 1940. With the city occupied by the Nazis, three young seamstresses go about their normal lives as best they can. But all three are hiding secrets. War-scarred Mireille is fighting with the Resistance; Claire has been seduced by a German officer; and Vivienne's involvement is something she can't reveal to either of them. Two generations later, Claire's English granddaughter Harriet arrives in Paris, rootless and adrift, desperate to find a connection with her past. Living and working in the same building on the Rue Cardinale, she learns the truth about her grandmother - and herself - and unravels a family history that is darker and more painful than she ever imagined. In wartime, the three seamstresses face impossible choices when their secret activities put them in grave danger. Brought together by loyalty, threatened by betrayal, can they survive history's darkest era without being torn apart?
Call Number: F HIS .V35 D74 2019
Publication Date: 2019-10-01
Akin by Emma DonoghueThe "soul stirring" novel by the New York Times bestselling author of Room (O Magazine) is one of the best books of the year (New York Post) Noah Selvaggio is a retired chemistry professor and widower living on the Upper West Side, but born in the South of France. He is days away from his first visit back to Nice since he was a child, bringing with him a handful of puzzling photos he's discovered from his mother's wartime years. But he receives a call from social services: Noah is the closest available relative of an eleven-year-old great-nephew he's never met, who urgently needs someone to look after him. Out of a feeling of obligation, Noah agrees to take Michael along on his trip. Much has changed in this famously charming seaside mecca, still haunted by memories of the Nazi occupation. The unlikely duo, suffering from jet lag and culture shock, bicker about everything from steak frites to screen time. But Noah gradually comes to appreciate the boy's truculent wit, and Michael's ease with tech and sharp eye help Noah unearth troubling details about their family's past. Both come to grasp the risks people in all eras have run for their loved ones, and find they are more akin than they knew. Written with all the tenderness and psychological intensity that made Room an international bestseller, Akin is a funny, heart-wrenching tale of an old man and a boy, born two generations apart, who unpick their painful story and start to write a new one together. "What begins as a larky story of unlikely male bonding turns into an off-center but far richer novel about the unheralded, imperfect heroism of two women." --New York Times
The Whisper Man by Alex North**THE INSTANTNEW YORK TIMES BESTSELLER** "WORKS BEAUTIFULLY... If you like being terrified,The Whisper Man has your name on it." --The New York Times, Editor's Pick "SUPERB" --Publisher's Weekly, Starred Review "BRILLIANT... will satisfy readers of Thomas Harris and Stephen King." --Booklist, Starred Review "POIGNANT AND TERRIFYING" --Entertainment Weekly In this dark, suspenseful thriller, Alex North weaves a multi-generational tale of a father and son caught in the crosshairs of an investigation to catch a serial killer preying on a small town. After the sudden death of his wife, Tom Kennedy believes a fresh start will help him and his young son Jake heal. A new beginning, a new house, a new town. Featherbank. But the town has a dark past. Twenty years ago, a serial killer abducted and murdered five residents. Until Frank Carter was finally caught, he was nicknamed "The Whisper Man," for he would lure his victims out by whispering at their windows at night. Just as Tom and Jake settle into their new home, a young boy vanishes. His disappearance bears an unnerving resemblance to Frank Carter's crimes, reigniting old rumors that he preyed with an accomplice. Now, detectives Amanda Beck and Pete Willis must find the boy before it is too late, even if that means Pete has to revisit his great foe in prison: The Whisper Man. And then Jake begins acting strangely. He hears a whispering at his window...
Call Number: F MYS .N67 W45 2019
Publication Date: 2019-08-20
The Last Train to London by Meg Waite ClaytonNational bestseller A Historical Novels Review Editors' Choice The New York Times bestselling author of Beautiful Exiles conjures her best novel yet, a pre-World War II-era story with the emotional resonance of Orphan Train and All the Light We Cannot See, centering on the Kindertransports that carried thousands of children out of Nazi-occupied Europe--and one brave woman who helped them escape to safety. In 1936, the Nazi are little more than loud, brutish bores to fifteen-year old Stephan Neuman, the son of a wealthy and influential Jewish family and budding playwright whose playground extends from Vienna's streets to its intricate underground tunnels. Stephan's best friend and companion is the brilliant Žofie-Helene, a Christian girl whose mother edits a progressive, anti-Nazi newspaper. But the two adolescents' carefree innocence is shattered when the Nazis' take control. There is hope in the darkness, though. Truus Wijsmuller, a member of the Dutch resistance, risks her life smuggling Jewish children out of Nazi Germany to the nations that will take them. It is a mission that becomes even more dangerous after the Anschluss--Hitler's annexation of Austria--as, across Europe, countries close their borders to the growing number of refugees desperate to escape. Tante Truus, as she is known, is determined to save as many children as she can. After Britain passes a measure to take in at-risk child refugees from the German Reich, she dares to approach Adolf Eichmann, the man who would later help devise the "Final Solution to the Jewish Question," in a race against time to bring children like Stephan, his young brother Walter, and Žofie-Helene on a perilous journey to an uncertain future abroad.
Call Number: F HIS .C53 L37 2019
Publication Date: 2019-09-10
Where the Forest Meets the Stars by Glendy VanderahAn Amazon Charts, Wall Street Journal, and Washington Post bestseller. In this gorgeously stunning debut, a mysterious child teaches two strangers how to love and trust again. After the loss of her mother and her own battle with breast cancer, Joanna Teale returns to her graduate research on nesting birds in rural Illinois, determined to prove that her recent hardships have not broken her. She throws herself into her work from dusk to dawn, until her solitary routine is disrupted by the appearance of a mysterious child who shows up at her cabin barefoot and covered in bruises. The girl calls herself Ursa, and she claims to have been sent from the stars to witness five miracles. With concerns about the child's home situation, Jo reluctantly agrees to let her stay--just until she learns more about Ursa's past. Jo enlists the help of her reclusive neighbor, Gabriel Nash, to solve the mystery of the charming child. But the more time they spend together, the more questions they have. How does a young girl not only read but understand Shakespeare? Why do good things keep happening in her presence? And why aren't Jo and Gabe checking the missing children's website anymore? Though the three have formed an incredible bond, they know difficult choices must be made. As the summer nears an end and Ursa gets closer to her fifth miracle, her dangerous past closes in. When it finally catches up to them, all of their painful secrets will be forced into the open, and their fates will be left to the stars.
Call Number: F MYS .V36 W54 2019
Publication Date: 2019-03-01
Ninth House by Leigh BardugoThe mesmerizing adult debut from Leigh Bardugo, a tale of power, privilege, dark magic, and murder set among the Ivy League elite Galaxy "Alex" Stern is the most unlikely member of Yale's freshman class. Raised in the Los Angeles hinterlands by a hippie mom, Alex dropped out of school early and into a world of shady drug-dealer boyfriends, dead-end jobs, and much, much worse. In fact, by age twenty, she is the sole survivor of a horrific, unsolved multiple homicide. Some might say she's thrown her life away. But at her hospital bed, Alex is offered a second chance: to attend one of the world's most prestigious universities on a full ride. What's the catch, and why her? Still searching for answers, Alex arrives in New Haven tasked by her mysterious benefactors with monitoring the activities of Yale's secret societies. Their eight windowless "tombs" are the well-known haunts of the rich and powerful, from high-ranking politicos to Wall Street's biggest players. But their occult activities are more sinister and more extraordinary than any paranoid imagination might conceive. They tamper with forbidden magic. They raise the dead. And, sometimes, they prey on the living.
Call Number: F FAN .A38 N56 2019
Publication Date: 2019-10-08
Love from a to Z by S. K. AliA School Library Journal Best Young Adult Book of 2019! From William C. Morris Award Finalist S.K. Ali comes an unforgettable romance that is part The Sun Is Also a Star mixed with Anna and the French Kiss, following two Muslim teens who meet during a spring break trip. A marvel: something you find amazing. Even ordinary-amazing. Like potatoes--because they make French fries happen. Like the perfect fries Adam and his mom used to make together. An oddity: whatever gives you pause. Like the fact that there are hateful people in the world. Like Zayneb's teacher, who won't stop reminding the class how "bad" Muslims are. But Zayneb, the only Muslim in class, isn't bad. She's angry. When she gets suspended for confronting her teacher, and he begins investigating her activist friends, Zayneb heads to her aunt's house in Doha, Qatar, for an early start to spring break. Fueled by the guilt of getting her friends in trouble, she resolves to try out a newer, "nicer" version of herself in a place where no one knows her. Then her path crosses with Adam's. Since he got diagnosed with multiple sclerosis in November, Adam's stopped going to classes, intent, instead, on perfecting the making of things. Intent on keeping the memory of his mom alive for his little sister. Adam's also intent on keeping his diagnosis a secret from his grieving father. Alone, Adam and Zayneb are playing roles for others, keeping their real thoughts locked away in their journals. Until a marvel and an oddity occurs... Marvel: Adam and Zayneb meeting. Oddity: Adam and Zayneb meeting.
Call Number: F YOU .A446 L68 2019
Publication Date: 2019-04-30
On Earth We're Briefly Gorgeous by Ocean VuongAn instant New York Times Bestseller! Longlisted for the 2019 National Book Award for Fiction, the Carnegie Medal in Fiction, the 2019 Aspen Words Literacy Prize, and the PEN/Hemingway Debut Novel Award Shortlisted for the 2019 Center for Fiction First Novel Prize Winner of the 2019 New England Book Award for Fiction! Named one of the most anticipated books of 2019 by Vulture, Entertainment Weekly, Buzzfeed, Los Angeles Times, Boston Globe, Oprah.com, Huffington Post, The A.V. Club, Nylon, The Week, The Rumpus, The Millions, The Guardian, Publishers Weekly, and more. "A lyrical work of self-discovery that's shockingly intimate and insistently universal...Not so much briefly gorgeous as permanently stunning." --Ron Charles, The Washington Post Poet Ocean Vuong's debut novel is a shattering portrait of a family, a first love, and the redemptive power of storytelling On Earth We're Briefly Gorgeous is a letter from a son to a mother who cannot read. Written when the speaker, Little Dog, is in his late twenties, the letter unearths a family's history that began before he was born -- a history whose epicenter is rooted in Vietnam -- and serves as a doorway into parts of his life his mother has never known, all of it leading to an unforgettable revelation. At once a witness to the fraught yet undeniable love between a single mother and her son, it is also a brutally honest exploration of race, class, and masculinity. Asking questions central to our American moment, immersed as we are in addiction, violence, and trauma, but undergirded by compassion and tenderness, On Earth We're Briefly Gorgeous is as much about the power of telling one's own story as it is about the obliterating silence of not being heard. With stunning urgency and grace, Ocean Vuong writes of people caught between disparate worlds, and asks how we heal and rescue one another without forsaking who we are. The question of how to survive, and how to make of it a kind of joy, powers the most important debut novel of many years. Named a Best Book of the Year by: GQ, Kirkus Reviews, Booklist, Library Journal, TIME, Esquire, The Washington Post, Apple, Good Housekeeping, The New Yorker, The New York Public Library, Elle.com, The Guardian, The A.V. Club, NPR, Lithub, Entertainment Weekly, Vogue.com, The San Francisco Chronicle, Mother Jones, Vanity Fair, The Wall Street Journal Magazine and more!
Call Number: F GEN .V68 O52 2019
Publication Date: 2019-06-04
The Deep by Rivers Solomon; Daveed Diggs; William Hutson; Jonathan SnipesONE OF NPR'S BEST BOOKS OF 2019 The water-breathing descendants of African slave women tossed overboard have built their own underwater society--and must reclaim the memories of their past to shape their future in this brilliantly imaginative novella inspired by the Hugo Award-nominated song "The Deep" from Daveed Diggs's rap group clipping Yetu holds the memories for her people--water-dwelling descendants of pregnant African slave women thrown overboard by slave owners--who live idyllic lives in the deep. Their past, too traumatic to be remembered regularly, is forgotten by everyone, save one--the historian. This demanding role has been bestowed on Yetu. Yetu remembers for everyone, and the memories, painful and wonderful, traumatic and terrible and miraculous, are destroying her. And so, she flees to the surface, escaping the memories, the expectations, and the responsibilities--and discovers a world her people left behind long ago. Yetu will learn more than she ever expected to about her own past--and about the future of her people. If they are all to survive, they'll need to reclaim the memories, reclaim their identity--and own who they really are. Inspired by a song produced by the rap group Clipping for the This American Life episode "We Are In The Future," The Deep is vividly original and uniquely affecting.
Call Number: F FAN .S65 D44 2019
Publication Date: 2019-11-05
Cress by Marissa MeyerIn this third book in Marissa Meyer's bestselling Lunar Chronicles series, Cinder and Captain Thorne are fugitives on the run, now with Scarlet and Wolf in tow. Together, they're plotting to overthrow Queen Levana and prevent her army from invading Earth. Their best hope lies with Cress, a girl trapped on a satellite since childhood who's only ever had her netscreens as company. All that screen time has made Cress an excellent hacker. Unfortunately, she's being forced to work for Queen Levana, and she's just received orders to track down Cinder and her handsome accomplice. When a daring rescue of Cress goes awry, the group is splintered. Cress finally has her freedom, but it comes at a higher price than she'd ever expected. Meanwhile, Queen Levana will let nothing prevent her marriage to Emperor Kai, especially the cyborg mechanic. Cress, Scarlet, and Cinder may not have signed up to save the world, but they may be the only hope the world has.
Call Number: F YOU .M494 C74 2014
Publication Date: 2014
The Water Dancer by Ta-Nehisi Coates#1 NEW YORK TIMES BESTSELLER * OPRAH'S BOOK CLUB PICK * From the National Book Award-winning author of Between the World and Me, a boldly conjured debut novel about a magical gift, a devastating loss, and an underground war for freedom. "This potent book about America's most disgraceful sin establishes [Ta-Nehisi Coates] as a first-rate novelist."--San Francisco Chronicle NOMINATED FOR THE NAACP IMAGE AWARD * NAMED ONE OF PASTE'S BEST NOVELS OF THE DECADE * NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Time * NPR * The Washington Post * Chicago Tribune * Vanity Fair * Esquire * Good Housekeeping * Paste * Town & Country * The New York Public Library * Kirkus Reviews * Library Journal "Nearly every paragraph is laced through with dense, gorgeously evocative descriptions of a vanished world and steeped in its own vivid vocabulary."--Entertainment Weekly Young Hiram Walker was born into bondage. When his mother was sold away, Hiram was robbed of all memory of her--but was gifted with a mysterious power. Years later, when Hiram almost drowns in a river, that same power saves his life. This brush with death births an urgency in Hiram and a daring scheme: to escape from the only home he's ever known. So begins an unexpected journey that takes Hiram from the corrupt grandeur of Virginia's proud plantations to desperate guerrilla cells in the wilderness, from the coffin of the Deep South to dangerously idealistic movements in the North. Even as he's enlisted in the underground war between slavers and the enslaved, Hiram's resolve to rescue the family he left behind endures. This is the dramatic story of an atrocity inflicted on generations of women, men, and children--the violent and capricious separation of families--and the war they waged to simply make lives with the people they loved. Written by one of today's most exciting thinkers and writers, The Water Dancer is a propulsive, transcendent work that restores the humanity of those from whom everything was stolen. Praise for The Water Dancer "Ta-Nehisi Coates is the most important essayist in a generation and a writer who changed the national political conversation about race with his 2015 memoir, Between the World and Me. So naturally his debut novel comes with slightly unrealistic expectations--and then proceeds to exceed them. The Water Dancer . . . is a work of both staggering imagination and rich historical significance. . . . What's most powerful is the way Coates enlists his notions of the fantastic, as well as his fluid prose, to probe a wound that never seems to heal. . . . Timeless and instantly canon-worthy."--Rolling Stone
Call Number: F HIS .C63 W38 2019
Publication Date: 2019-09-24
The Official History of the FIFA World Cup by FIFA World Football Museum Staff (Contribution by); Gianni Infantino (Foreword by); Carlton Books StaffThe Official History of the FIFA World Cup book, revised and updated to include a full report on the outstanding FIFA World Cup 2018 Russia, is an authoritative and comprehensive review of the 21 FIFA World Cups to have taken place since the inaugural tournament in 1930. Packed with stunning photography, exclusive interviews of the biggest stars of each edition, unique official documents and statistics, it is a must read football fans worldwide. In this unique book you can read the stories behind the scenes, as well as the events and the most famous incidents. It features the biggest stars and many previously unknown ones too, all with a unique global point of view.
14 Days to Exam Success by Lucinda BeckerThis practical, supportive guide steers students through a 14-day revision programme, showing them how to make the most of the time available to them to maximise results. Based on tried and tested revision techniques, it shows students how to tackle common revision and exam challenges through worked examples and practical exercises. Chapters are packed with top tips on key aspects of exam preparation and contain checklists to keep students on track. Concise and engaging, this is an essential companion for all students preparing for exams, on degree and pre-degree courses.
Call Number: LB3051 .B37 2018
Publication Date: 2018-08-15
TED Talks by Chris AndersonNew York Times Bestseller "Catnip for all the TED fans out there." --Publishers Weekly "The most insightful book ever written on public speaking . . . a must-read." --Adam Grant, Wharton professor and New York Times best-selling author of Give and Take and Originals Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview; it can be more powerful than anything in written form. This "invaluable guide" (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker. Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more -- everything from how to craft your talk's content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.
Publication Date: 2017-04-04
The Happiness Advantage by Shawn AchorOur most commonly held formula for success is broken. Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we'll be happy. If we can just find that great job, win that next promotion, lose those five pounds, happiness will follow. But recent discoveries in the field of positive psychology have shown that this formula is actually backward: Happiness fuels success, not the other way around. When we are positive, our brains become more engaged, creative, motivated, energetic, resilient, and productive at work. This isn't just an empty mantra. This discovery has been repeatedly borne out by rigorous research in psychology and neuroscience, management studies, and the bottom lines of organizations around the globe. In The Happiness Advantage, Shawn Achor, who spent over a decade living, researching, and lecturing at Harvard University, draws on his own research--including one of the largest studies of happiness and potential at Harvard and others at companies like UBS and KPMG--to fix this broken formula. Using stories and case studies from his work with thousands of Fortune 500 executives in 42 countries, Achor explains how we can reprogram our brains to become more positive in order to gain a competitive edge at work. Isolating seven practical, actionable principles that have been tried and tested everywhere from classrooms to boardrooms, stretching from Argentina to Zimbabwe, he shows us how we can capitalize on the Happiness Advantage to improve our performance and maximize our potential. Among the principles he outlines: * The Tetris Effect: how to retrain our brains to spot patterns of possibility, so we can see--and seize--opportunities wherever we look. * The Zorro Circle: how to channel our efforts on small, manageable goals, to gain the leverage to gradually conquer bigger and bigger ones. * Social Investment: how to reap the dividends of investing in one of the greatest predictors of success and happiness--our social support network A must-read for everyone trying to excel in a world of increasing workloads, stress, and negativity, The Happiness Advantage isn't only about how to become happier at work. It's about how to reap the benefits of a happier and more positive mind-set to achieve the extraordinary in our work and in our lives.
Publication Date: 2018-06-05
Why Humans Matter More Than Ever by Mit Sloan Manag ReviewExperts offer strategies for managing people in technocentric times. In these technocentric times, it is more important than ever to manage people well. Companies--employees and managers--may feel overwhelmed by the never-ending disruptions caused by new technologies. This volume in the Digital Future of Management series shows why we should step back, take stock, and seize just a bit more control over how our world is evolving. In Why Humans Matter More Than Ever, management experts from both industry and academia offer strategies for managing people in our brave new digital world. The contributors explain how new technologies, even the most sophisticated artificial intelligence agents, depend on human collaboration. Companies need to develop rules, principles, and clear ethical guidelines that structure smart object-human interactions. Moreover, in a world filled with technology distractions, we must learn to how to manage our most valuable personal resource: our attention. Leaders need to step up to prepare their organizations for the evolution of work, showing them how to adapt, be more collaborative, and learn new skills. As virtual collaborations take place across professions, locations, and industries, we must adopt the best practices in virtual communication. Finally, going beyond empathy and curiosity, leaders should be self-aware enough to remind themselves of what they may be missing--even the best managers don't know everything. Contributors Lynne Andersson, Robert D. Austin, Catherine Bailey, Kathryn M. Bartol, Daniel Han Ming Chng, Chris DeBrusk, Arati Deo, Kishore Durg, Lauren Eskreis-Winkler, Mallika Fernandes, Ayelet Fishbach, Fritz Fleischmann, Kristen Getchell, Bhaskar Ghosh, Brad Gilbreath, Rob Gleasure, Sergey Gorbatov, Lynda Gratton, N. Sharon Hill, Beth Humberd, Bala Iyer, Tae-Yeol Kim, Frieda Klotz, Angela Lane, Scott Latham, Thomas W. Malone, Daniel McDuff, Alain Pinsonneault, Yasser Rahrovani, Fabrizio Salvador, Amanda Shantz, Antti Tenhi l , Jan vom Brocke, Eoin Whelan
Publication Date: 2019-07-01
Dear Girls by Ali WongNEW YORK TIMES BESTSELLER * Ali Wong's heartfelt and hilarious letters to her daughters (the two she put to work while they were still in utero) cover everything they need to know in life, like the unpleasant details of dating, how to be a working mom in a male-dominated profession, and how she trapped their dad. "Fierce, feminist, and packed with funny anecdotes."--Entertainment Weekly NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Time * Variety * Chicago Tribune * Glamour * New York In her hit Netflix comedy special Baby Cobra, an eight-month pregnant Ali Wong resonated so strongly that she even became a popular Halloween costume. Wong told the world her remarkably unfiltered thoughts on marriage, sex, Asian culture, working women, and why you never see new mom comics on stage but you sure see plenty of new dads. The sharp insights and humor are even more personal in this completely original collection. She shares the wisdom she's learned from a life in comedy and reveals stories from her life off stage, including the brutal single life in New York (i.e. the inevitable confrontation with erectile dysfunction), reconnecting with her roots (and drinking snake blood) in Vietnam, tales of being a wild child growing up in San Francisco, and parenting war stories. Though addressed to her daughters, Ali Wong's letters are absurdly funny, surprisingly moving, and enlightening (and gross) for all. Praise for Dear Girls "[Wong] spins a volume whose pages simultaneously shock and satisfy. . . . Dear Girls is not so much a real-talk handbook as it is a myth-puncturing manifesto."--Vogue "[A] refreshing, hilarious, and honest account of making a career in a male-dominated field, dating, being a mom, growing up, and so much more...Yes, this book is addressed to Wong's daughters, but every reader will find nuggets of wisdom and inspiration and, most important, something to laugh at."--Bustle
Publication Date: 2019-10-15
To Pixar and Beyond by Lawrence Levy"Lovely and surprising . . . This delightful book is about finance, creative genius, workplace harmony, and luck."--Fortune "Enchanting,"--New York Times "I love this book! I think it is brilliant."--Ed Catmull, cofounder and president of Pixar Animation, president of Disney Animation, and coauthor of the bestsellerCreativity Inc. The revelatory saga of Pixar's rocky start and improbable success After Steve Jobs was dismissed from Apple in the early 1990s, he turned his attention to a littleâe'known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvardâe'trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into one of Hollywood's greatest success stories. Levy offers a masterful, firsthand account of how Pixar rose from humble beginnings, what it was like to work so closely with Jobs, and how Pixar's story offers profound lessons that can apply to many aspects of our lives. "Part business book and part thriller--a tale that's every bit as compelling as the ones Pixar tells in its blockbuster movies. It's also incredibly inspirational, a story about a team that took big risks and reaped the rewards . . . I loved this book and could not put it down."--Dan Lyons, best-selling author ofDisrupted "A natural storyteller, Levy offers an inside look at the business and a fresh, sympathetic view of Jobs."--Success Magazine An Amazon Best Book of 2016 in Business & Leadership *A top pick onFortune's Favorite Booksof 2016 * A 2017 Axiom Business Book Award winner in Memoir/Biography
Publication Date: 2017-10-17
Little Weirds by Jenny SlateNEW YORK TIMES BESTSELLER. Step into Jenny Slate's wild, unfiltered imagination in this "magical" (Mindy Kaling), "delicious" (Amy Sedaris), and "poignant" (John Mulaney) collection about love, heartbreak, and being alive -- "this book is something new and wonderful" (George Saunders). You may "know" Jenny Slate from her new Netflix special, "Stage Fright," or as the creator of Marcel the Shell, or as the star of "Obvious Child." But you don't really know Jenny Slate until you get bonked on the head by her absolutely singular writing style. To see the world through Jenny's eyes is to see it as though for the first time, shimmering with strangeness and possibility. As she will remind you, we live on an ancient ball that rotates around a bigger ball made up of lights and gasses that are science gasses, not farts (don't be immature). Heartbreak, confusion, and misogyny stalk this blue-green sphere, yes, but it is also a place of wild delight and unconstrained vitality, a place where we can start living as soon as we are born, and we can be born at any time. In her dazzling, impossible-to-categorize debut, Jenny channels the pain and beauty of life in writing so fresh, so new, and so burstingly alive, we catch her vision like a fever and bring it back out into the bright day with us, and everything has changed.
Publication Date: 2019-11-05
Mo' Meta Blues by Ahmir "Questlove" Thompson; Ben Greenman"You have to bear in mind that [Questlove] is one of the smartest motherf*****s on the planet. His musical knowledge, for all practical purposes, is limitless." --Robert Christgau MO' META BLUES The World According to Questlove Mo' Meta Blues is a punch-drunk memoir in which Everyone's Favorite Questlove tells his own story while tackling some of the lates, the greats, the fakes, the philosophers, the heavyweights, and the true originals of the music world. He digs deep into the album cuts of his life and unearths some pivotal moments in black art, hip hop, and pop culture. Ahmir "Questlove" Thompson is many things: virtuoso drummer, producer, arranger, Late Night with Jimmy Fallon bandleader, DJ, composer, and tireless Tweeter. He is one of our most ubiquitous cultural tastemakers, and in this, his first book, he reveals his own formative experiences--from growing up in 1970s West Philly as the son of a 1950s doo-wop singer, to finding his own way through the music world and ultimately co-founding and rising up with the Roots, a.k.a., the last hip hop band on Earth. Mo' Meta Blues also has some (many) random (or not) musings about the state of hip hop, the state of music criticism, the state of statements, as well as a plethora of run-ins with celebrities, idols, and fellow artists, from Stevie Wonder to KISS to D'Angelo to Jay-Z to Dave Chappelle to...you ever seen Prince roller-skate?!? But Mo' Meta Blues isn't just a memoir. It's a dialogue about the nature of memory and the idea of a post-modern black man saddled with some post-modern blues. It's a book that questions what a book like Mo' Meta Blues really is. It's the side wind of a one-of-a-kind mind. It's a rare gift that gives as well as takes. It's a record that keeps going around and around.
Publication Date: 2013-06-18
Down and Out in the New Economy by Ilana Gershon Finding a job used to be simple. You'd show up at an office and ask for an application. A friend would mention a job in their department. Or you'd see an ad in a newspaper and send in your cover letter. Maybe you'd call the company a week later to check in, but the basic approach was easy. And once you got a job, you would stay--often for decades. Now . . . well, it's complicated. If you want to have a shot at a good job, you need to have a robust profile on LinkdIn. And an enticing personal brand. Or something like that--contemporary how-to books tend to offer contradictory advice. But they agree on one thing: in today's economy, you can't just be an employee looking to get hired--you have to market yourself as a business, one that can help another business achieve its goals. That's a radical transformation in how we think about work and employment, says Ilana Gershon. And with Down and Out in the New Economy, she digs deep into that change and what it means, not just for job seekers, but for businesses and our very culture. In telling her story, Gershon covers all parts of the employment spectrum: she interviews hiring managers about how they assess candidates; attends personal branding seminars; talks with managers at companies around the United States to suss out regional differences--like how Silicon Valley firms look askance at the lengthier employment tenures of applicants from the Midwest. And she finds that not everything has changed: though the technological trappings may be glitzier, in a lot of cases, who you know remains more important than what you know. Throughout, Gershon keeps her eye on bigger questions, interested not in what lessons job-seekers can take--though there are plenty of those here--but on what it means to consider yourself a business. What does that blurring of personal and vocational lives do to our sense of our selves, the economy, our communities? Though it's often dressed up in the language of liberation, is this approach actually disempowering workers at the expense of corporations? Rich in the voices of people deeply involved with all parts of the employment process, Down and Out in the New Economy offers a snapshot of the quest for work today--and a pointed analysis of its larger meaning.
Call Number: HF5382.75.U6 G465 2017
Publication Date: 2017-04-12
Encyclopedia of Careers and Vocational Guidance by Ferguson Publishing Staff (Contribution by)Encyclopedia of Careers and Vocational Guidance--now in its 17th edition--remains the most comprehensive career reference in print. This unparalleled resource has been expanded to six volumes and fully revised to contain the most accurate and current career information available. In Six Volumes and Thousands of Pages of Information! The six-volume Encyclopedia of Careers and Vocational Guidance, 17th Edition is an essential resource for public, college, high school, and junior high school libraries; career centers; guidance offices; and other agencies involved with career exploration and planning. Each article has been thoroughly revised and updated, and many new articles have been added. Comprehensive career information, sidebars, and user-friendly features, including the Career Ladder, which shows common career paths for each profession, provide a clear picture of what it takes to launch a successful career. Called out by graphic icons are the top fastest-growing careers, the highest-paying jobs, and the top careers that experts predict will add the greatest number of positions. Extensive Online References and Sidebars More than 4,000 websites are listed in the career field and profession articles and refer users to professional associations, government agencies, and other organizations. More than 1,000 sidebars ranging from profiles of industry movers and shakers to glossaries of industry jargon to fast-fact industry statistics are also included. Designed to hold students' attention and relay information effectively, this edition of Encyclopedia of Careers and Vocational Guidance is the ideal starting place for career research. This edition features: Comprehensive overviews of 140 industries and career fields The latest information on job duties, salaries, education requirements, and employment trends for more than 980 professions Sidebars providing additional reading on industry issues and history, useful websites, industry jargon, and much more More than 800 photographs of people at work Career articles indexed to the O*NETSOC and Canada's National Occupational Classification (NOC) systems Career Guidance section in Volume 1, providing information on interviewing, job hunting, networking, writing r#65533;sum#65533;s, and more A comprehensive job title index in each volume, plus additional indexes in Volume 1 Extensive online references Appendixes of information and resources for finding apprenticeships and internships and for people with disabilities.
Publication Date: 2017-11-01
Professional Skills for the Pharmacy Technician by Stephanie C. PeshekProfessional Skills for the Pharmacy Technician addresses skills that facilitate interprofessional interactions in the workplace and increase safety in pharmacies by improving communication. This resource discusses topics dealing with interpersonal relationships, conflicts, training of new employees, management and supervision within the technician ranks, and the importance of the technician role within the healthcare system. Additional topics include patient safety, professionalism, organizational culture, ethics, human resources/labor relations, cultural competence, negotiation and emotional intelligence, customer service, substance abuse, security/risk management, career management, inventory management, and technology. This accessible text will help students understand the background and history behind policies and workplace decisions. The real-life case studies and discussion questions promote a review of the reasoning behind good and bad decisions, to enable healthcare workers to make more educated decisions. This valuable resource will help pharmacy technicians to be a key contributor in creating a quality work environment. The new Pharmacy Technician Accreditation Commission (PTAC) collaboration between (ASHP) and the Accreditation Council for Pharmacy Education (ACPE) is working towards assuring and advancing the quality of pharmacy technician education and training programs to new standards by 2020. This text is an excellent resource for PTAC accredited pharmacy technician education programs preparing curricula to meet the new 2020 Pharmacy Technician Certification Board (PTCB) standards for certification and recertification. Features: Boxed Articles Case Studies Assignments Questions for Discussion Instructor Resources: Test Bank, Instructor's Manual, Slides in PowerPoint format
Publication Date: 2016-01-21
Essentials of Environmental Health by Robert H. FriisEssentials of Environmental Health is a clear and comprehensive study of the major topics of environmental health, including a background of the field and "tools of the trade" (environmental epidemiology, environmental toxicology, and environmental policy and regulation); Environmental diseases (microbial agents, ionizing and non-ionizing radiation); and Applications and domains of environmental health (water and air quality, food safety, waste disposal, and occupational health).Using a straightforward, non-technical approach, the author has included many examples and illustrations of environmental health issues. Perfect for the beginning student as well as the experienced health professional, each chapter concludes with study questions and exercises to engage the reader in further study.The Third Edition maintains the structure of the previous edition with thoroughly updated examples, data, charts, tables and figures throughout. The most recent findings on the Ebola and Zika viruses have been added to the chapter on Zoonotic and vector-borne diseases. Additional study questions, exercises and ancillary materials have also been added.
Call Number: RA565 .F75 2019
Publication Date: 2018
Essential Respiratory Medicine by Shanthi ParamothayanA succinct yet comprehensive overview of respiratory medicine, written for students and professionals Essential Respiratory Medicine is an indispensable text offering an understanding of respiratory conditions and their clinical management within evidence-based guidelines. Containing information on taking a medical history, performing examinations and investigations, diagnosis and the management of respiratory conditions, this comprehensive text was put together by a noted expert in the field. Written in an accessible manner, Essential Respiratory Medicine contains the foundational science associated with respiratory medicine, a wide-variety of practical procedures, helpful diagrams, and self-assessments designed to enhance understanding of the material presented. The text covers a variety of conditions as well as providing suggestions for engaging with patients at different stages of care. This important resource: Demonstrates an effective approach to patients presenting with common respiratory symptoms Includes a description of all key practical procedures with diagrams Discusses acute management of important respiratory emergencies Covers both acute and chronic disease Contains a companion website containing a range of learning materials, including downloadable management summaries and algorithms, an image bank, videos of patient examination, example respiratory sounds and multiple-choice questions Essential Respiratory Medicine is an essential resource for anyone on a clinical placement, rotation, or training programme in respiratory medicine.
Call Number: RC756 .P37 2019
Publication Date: 2019
Patient Assessment in Clinical Pharmacy by Sherif Hanafy Mahmoud (Editor)This comprehensive, first-of-its kind title is an indispensable resource for pharmacists looking to learn or improve crucial patient assessment skills relevant to all pharmacy practice settings. Pharmacists' role as health care practitioners is evolving as they are taking a more active part in primary patient care -- helping patients manage their medications and diseases, providing patient education, and, in some jurisdictions, prescribing and adapting medications. To perform their day-to-day duties, pharmacists are best-served using a framework called the patient care process. This framework involves three steps: patient assessment; care plan development and implementation; and monitoring and follow up. Organized in four parts, this practical book begins with introductory chapters regarding the basics of patient assessment and the patient care process. Part II includes a detailed assessment of common symptoms encountered by pharmacists. Part III discusses assessment of patients with various chronic illnesses. Part IV addresses select specialized topics and assessment considerations. An invaluable contribution to the literature, Patient Assessment in Clinical Pharmacy: A Comprehensive Guide will be of great benefit to pharmacists, regardless of their practice setting, and to pharmacy students as well.
Call Number: RS100 .P38 2019
Publication Date: 2019
Choked by Beth GardinerNothing is as elemental, as essential to human life, as the air we breathe. Yet around the world, in rich countries and poor ones, it is quietly poisoning us. Air pollution prematurely kills seven million people every year, including more than one hundred thousand Americans. It is strongly linked to strokes, heart attacks, many kinds of cancer, dementia, and premature birth, among other ailments. In Choked, Beth Gardiner travels the world to tell the story of this modern-day plague, taking readers from the halls of power in Washington and the diesel-fogged London streets she walks with her daughter to Poland's coal heartland and India's gasping capital. In a gripping narrative that's alive with powerful voices and personalities, she exposes the political decisions and economic forces that have kept so many of us breathing dirty air. This is a moving, up-close look at the human toll, where we meet the scientists who have transformed our understanding of pollution's effects on the body and the ordinary people fighting for a cleaner future. In the United States, air is far cleaner than it once was. But progress has failed to keep up with the science, which tells us that even today's lower pollution levels are doing real damage. And as the Trump administration rips up the regulations that have brought us where we are, decades of gains are now at risk. Elsewhere, the problem is far worse, and choking nations like China are scrambling to replicate the achievements of an American agency--the EPA--that until recently was the envy of the world. Clean air feels like a birthright. But it can disappear in a puff of smoke if the rules that protect it are unraveled. At home and around the world, it's never been more important to understand how progress happened and what dangers might still be in store. Choked shows us that we hold the power to build a cleaner, healthier future: one in which breathing, life's most basic function, no longer carries a hidden danger.
Call Number: TD883.1 .G37 2019
Publication Date: 2019-04-26
Clinical Cases in Dental Hygiene by Cheryl M. Westphal Theile; Mea A. Weinberg (Editor); Stuart L. Segelnick (Editor)Clinical Cases in Dental Hygiene is an indispensable resource to understanding both the theory and practice of dental hygiene, illustrated by real-life cases in a clinically relevant format. Offers a unique case-based format that supports problem-based learning Promotes independent learning through self-assessment and critical thinking Includes a wealth of relevant cases for understanding dental procedures and management of patients Covers all essential topics within the scope of dental hygiene
Call Number: RK60.7 .C55 2019
Publication Date: 2019
Information Literacy - Libraries
The Indispensable Academic Librarian by Michelle RealeTraditionally, academic librarians have delivered "beck and call" service to educators both in and out of the classroom. But the role of the academic librarian is shifting. We have become embedded in classrooms where we fully co-collaborate with other faculty, have in most cases been awarded faculty status, and in many cases teach our own classes. Far from being merely auxiliary to the learning cycle, academic librarians are educators in our own right. However, even though so much of what we do is "education," it has not be perceived or recognized as such within our institutions. This book seeks to show the librarian as educator both in structured and unstructured spaces on campuses and to offer strategies for teaching in many different areas. It will serve to both empower and validate librarians as educators.
Call Number: Z682.4.C63 R4275 2018
Publication Date: 2018
Information Literacy and Libraries in the Age of Fake News by Denise E. Agosto (Editor)Going beyond the fake news problem, this book tackles the broader issue of teaching library users of all types how to become more critical consumers and sharers of information. As a public, school, or academic librarian or educator, you can help library users to become more conscious and responsible consumers of information. As you read, you'll gain a better understanding and appreciation of the core concepts involved in promoting critical information literacy, such as information ethics, media literacy, and civic education. You'll also learn the history of fake news and come away with practical ideas in mind for strategies to apply in your library. Chapters contributed by leading experts in public, academic, and school library services are written in plain, everyday language that librarians and library school students can easily understand and relate to their own experiences as information users, especially their experiences in social media and other online venues where sharing false information takes only a click. * Offers a means to learn how to step into their vital role as leaders helping their communities to more critically evaluate information * Features ways to master the concept of critical information literacy, information ethics related to online information sharing, and other core concepts related to information literacy, fake news, and teaching users about source evaluation * Encourages readers to view libraries as the ideal institutions for combating the fake news problem
Call Number: ZA3075 .I54 2018
Publication Date: 2018
Future Trends by Lawrence R. SamuelFuture Trends: A Guide to Decision Making and Leadership in Business is the first and only book to link a decision-making and leadership platform to trends pointing to the future. By identifying sixty global, long-term trends and detailing how businesspeople can leverage them in both the short- and long-term, the book provides readers with a powerful body of knowledge unavailable anywhere else. In Future Trends, consultant and futurist Larry Samuel: -Identifies sixty significant and opportunistic global, long-term trends; -Details how businesspeople can leverage each trend in both the short- and long-term via a decision-making and leadership platform; -Helps readers be recognized as a trusted source and "go-to" person in their respective field by becoming more fluent in the future; -Takes a 360-degree, holistic view of tomorrow by examining cultural, economic, political, social, scientific, and technological trends; -Steers clear from here-today-gone-tomorrow things and experiences that comprise most glimpses into the emerging cultural landscape Future Trends is divided into six sections covering Cultural Trends, Economic Trends, Political Trends, Social Trends, Scientific Trends, and Technological Trends. Each section includes ten trends that indicate where the world is heading. Many futurists focus on technology, forgetting the fact that the ways in which people actually live their lives are shaped by many other factors. Future Trends thus takes a 360-degree, holistic view of tomorrow, offering readers a fuller understanding of life on Earth over the next couple of decades.
Atlas of Vanishing Places by Travis ElboroughImagine what the world once looked like as you discover places that have disappeared from modern atlases. Have you ever wondered about cities that lie forgotten under the dust of newly settled land? Rivers and seas whose changing shape has shifted the landscape around them? Or, even, places that have seemingly vanished, without a trace? Following the international bestselling success of Atlas of Improbable Places and Atlas of the Unexpected, Travis Elborough takes you on a voyage to all corners of the world in search of the lost, disappearing and vanished. Discover ancient seats of power and long-forgotten civilizations through the Mayan city of Palenque; delve into the mystery of a disappeared Japanese islet; and uncover the incredible hidden sites like the submerged Old Adaminaby, once abandoned but slowly remerging. With beautiful maps and stunning colour photography, Atlas of Vanishing Places shows these places as they once were as well as how they look today: a fascinating guide to lost lands and the fragility of our relationship with the world around us. Also in the Unexpected Atlas series: Atlas of Improbable Places, Atlas of Untamed Places, Atlas of the Unexpected.
Call Number: CC176 .E43 201
Publication Date: 2019-09-17
Energy by Richard RhodesPulitzer Prize- and National Book Award-winning author Richard Rhodes reveals the fascinating history behind energy transitions over time--wood to coal to oil to electricity and beyond. People have lived and died, businesses have prospered and failed, and nations have risen to world power and declined, all over energy challenges. Ultimately, the history of these challenges tells the story of humanity itself. Through an unforgettable cast of characters, Pulitzer Prize-winning author Richard Rhodes explains how wood gave way to coal and coal made room for oil, as we now turn to natural gas, nuclear power, and renewable energy. Rhodes looks back on five centuries of progress, through such influential figures as Queen Elizabeth I, King James I, Benjamin Franklin, Herman Melville, John D. Rockefeller, and Henry Ford. In Energy, Rhodes highlights the successes and failures that led to each breakthrough in energy production; from animal and waterpower to the steam engine, from internal-combustion to the electric motor. He addresses how we learned from such challenges, mastered their transitions, and capitalized on their opportunities. Rhodes also looks at the current energy landscape, with a focus on how wind energy is competing for dominance with cast supplies of coal and natural gas. He also addresses the specter of global warming, and a population hurtling towards ten billion by 2100. Human beings have confronted the problem of how to draw life from raw material since the beginning of time. Each invention, each discovery, each adaptation brought further challenges, and through such transformations, we arrived at where we are today. In Rhodes's singular style, Energy details how this knowledge of our history can inform our way tomorrow.
Call Number: TJ163.2 .R498 2018
Publication Date: 2018-05-29
Behemoth by Joshua B. FreemanFactories, with their ingenious machinery and miraculous productivity, are celebrated as modern wonders of the world. Yet from William Blake's "dark Satanic mills" they have also fuelled our fears of the future. Telling the story of the factory, Joshua B. Freeman takes readers from the textile mills in England that powered the Industrial Revolution to the steel and car plants of twentieth-century America, Eastern Europe and the Soviet Union, to today's behemoths making trainers, toys and iPhones in China and Vietnam. He traces arguments about factories and social progress through such critics and champions as Marx, Ford and Stalin. And he explores the representation of factories in the work of Margaret Bourke-White, Charlie Chaplin and Diego Rivera.
Call Number: HD2351 .F68 2018
Publication Date: 2018-02-27
Work by Andrea Komlosy; Loren Balhorn (Translator); Jacob Watson (Translator)Tracing the complexity and contradictory nature of work throughout history Say the word "work," and most people think of some form of gainful employment. Yet this limited definition has never corresponded to the historical experience of most people--whether in colonies, developing countries, or the industrialized world. That gap between common assumptions and reality grows even more pronounced in the case of women and other groups excluded from the labour market. In this important intervention, Andrea Komlosy demonstrates that popular understandings of work have varied radically in different ages and countries. Looking at labour history around the globe from the thirteenth to the twenty-first centuries, Komlosy sheds light on both discursive concepts as well as the concrete coexistence of multiple forms of labour--paid and unpaid, free and unfree. From the economic structures and ideological mystifications surrounding work in the Middle Ages, all the way to European colonialism and the industrial revolution, Komlosy's narrative adopts a distinctly global and feminist approach, revealing the hidden forms of unpaid and hyper-exploited labour which often go ignored, yet are key to the functioning of the capitalist world-system. Work: The Last 1,000 Years will open readers' eyes to an issue much thornier and more complex than most people imagine, one which will be around as long as basic human needs and desires exist.
Call Number: HD5701.5 .K6613 2018
Publication Date: 2018
Social Media & Technology
Social Media Marketing by Tracy L. Tuten; Michael R. SolomonRecipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."-- TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives: Community Publishing Entertainment Commerce The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank. Suitable for modules and courses on social media marketing.
Publication Date: 2018-01-02
The End of Online Shopping by Wijnand JongenRetail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries -- which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups -- and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Publication Date: 2018-07-19
Digital Marketing by Dave Chaffey; Fiona Ellis-ChadwickDigital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.
Publication Date: 2019-01-28
Computer Security Literacy by Douglas JacobsonComputer users have a significant impact on the security of their computer and personal information as a result of the actions they perform (or do not perform). Helping the average user of computers, or more broadly information technology, make sound security decisions, Computer Security Literacy: Staying Safe in a Digital World focuses on practical security topics that users are likely to encounter on a regular basis. Written for nontechnical readers, the book provides context to routine computing tasks so that readers better understand the function and impact of security in everyday life. The authors offer practical computer security knowledge on a range of topics, including social engineering, email, and online shopping, and present best practices pertaining to passwords, wireless networks, and suspicious emails. They also explain how security mechanisms, such as antivirus software and firewalls, protect against the threats of hackers and malware. While information technology has become interwoven into almost every aspect of daily life, many computer users do not have practical computer security knowledge. This hands-on, in-depth guide helps anyone interested in information technology to better understand the practical aspects of computer security and successfully navigate the dangers of the digital world.
Call Number: QA76.9.A25 J224
Publication Date: 2017
Uberland by Alex RosenblatSilicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that promised to deliver entrepreneurship for the masses through its technology, Uber instead built a new template for employment using algorithms and Internet platforms. Upending our understanding of work in the digital age, Uberland paints a future where any of us might be managed by a faceless boss. The neutral language of technology masks the powerful influence algorithms have across the New Economy. Uberland chronicles the stories of drivers in more than twenty-five cities in the United States and Canada over four years, shedding light on their working conditions and providing a window into how they feel behind the wheel. The book also explores Uber's outsized influence around the world: the billion-dollar company is now influencing everything from debates about sexual harassment and transportation regulations to racial equality campaigns and labor rights initiatives. Based on award-winning technology ethnographer Alex Rosenblat's firsthand experience of riding over 5,000 miles with Uber drivers, daily visits to online forums, and face-to-face discussions with senior Uber employees, Uberland goes beyond the headlines to reveal the complicated politics of popular technologies that are manipulating both workers and consumers.
Publication Date: 2018-10-23
Human + Machine by Paul R. Daugherty; H. James WilsonAI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader's guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.
Publication Date: 2018-03-20
The Robots Are Coming by Andres Oppenheimer; Ezra E. Fitz (Translator)Staying true to his trademark journalistic approach, Andrés Oppenheimer takes his readers on yet another journey, this time across the globe, in a thought-provoking search to understand what the future holds for today's jobs in the foreseeable age of automation. The Robots Are Coming! centers around the issue of jobs and their future in the context of rapid automation and the growth of online products and services. As two of Oppenheimer's interviewees -- both experts in technology and economics from Oxford University -- indicate, forty-seven percent of existing jobs are at risk of becoming automated or rendered obsolete by other technological changes in the next twenty years. Oppenheimer examines current changes in several fields, including the food business, legal work, banking, and medicine, speaking with experts in the field, and citing articles and literature on automation in various areas of the workforce. He contrasts the perspectives of "techno-optimists" with those of "techno-negativists" and generally attempts to find a middle ground between an alarmist vision of the future, and one that is too uncritical. A self-described "cautious optimist", Oppenheimer believes that technology will not create massive unemployment, but rather will drastically change what work looks like.
Publication Date: 2019-04-30
Smart Cities, Smart Future by Mike Barlow; Cornelia Lévy-BenchetonAre you curious about smart cities? You should be! By mid-century, two-thirds of us will live in cities. The world of tomorrow will be a world of cities. But will they be smart cities? Smart cities are complex blends of technologies, systems and services designed and orchestrated to help people lead productive, fulfilling, safe and happy lives. This remarkable book is a window into our shared future. In crisp language and sharp detail, Mike Barlow and Cornelia Lévy-Bencheton explain how smart cities are powerful forces for positive change. With keen eyes and warm hearts, they invite readers to imagine the world of tomorrow, a fascinating world of connected cities and communities. They capture and convey the depth and richness of the worldwide smart city movement. Smart Cities, Smart Future describes the impact of smart city projects on people in towns, cities and nations around the world. The book includes descriptions of ongoing smart city projects in North America, Europe, Asia and the Middle East. Looking Ahead to an Urban World No two smart cities are alike. No one can say with certainty or precision what the term "smart city" means. There is no standard definition or common template. Today, smart cities are works in progress. They emerge from our hopes and our dreams. This book provides you with the knowledge and insight you need to participate in the smart city movement. It explains how smart cities are "systems of systems" and introduces key concepts such as interoperability, open standards, resiliency, agility, adaptability and continuous improvement. Includes Detailed Glossary of Terms and Essential Vocabulary The book includes a detailed comprehensive glossary of essential smart city terms. The glossary will become your indispensable resource as you engage more deeply with the smart city movement and become more involved in planning our common future in an urban world. Carefully Researched and Crisply Written Smart Cities, Smart Future is carefully researched and fully documented. It includes interviews with leaders and experts in multiple disciplines essential to the development of smart cities, towns, regions, states and nations. Written in the clean style of modern journalism, the book offers a strong and compelling narrative of a changing world. It reminds us that we are responsible for choosing our destiny and determining the shape of things to come. The smart city movement is gaining speed and momentum. Read this book, and enjoy the ride!
Publication Date: 2018-10-23
The Age of Sharing by Nicholas A. JohnSharing is central to how we live today: it is what we do online; it is a model of economic behaviour; and it is also a type of therapeutic talk. Sharing embodies positive values such as empathy, communication, fairness, openness and equality. The Age of Sharing shows how and when sharing became caring, and explains how its meanings have changed in the digital age. But the word 'sharing' also camouflages commercial or even exploitative relations. Websites say they share data with advertisers, although in reality they sell it, while parts of the sharing economy look a great deal like rental services. Ultimately, it is argued, practices described as sharing and critiques of those practices have common roots. Consequently, the metaphor of sharing now constructs significant swathes of our social practices and provides the grounds for critiquing them; it is a mode of participation in the capitalist orderas well as a way of resisting it. Drawing on nineteenth-century literature, Alcoholics Anonymous, the American counterculture, reality TV, hackers, Airbnb, Facebook and more, The Age of Sharing offers a rich account of a complex contemporary keyword. It will appeal to students and scholars of the internet, digital culture and linguistics.
Publication Date: 2016-12-19
The Four by Scott GallowayNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.